Privacy Policy

Last updated September 19, 2026

WaterGuard ("WaterGuard," "we," "us," or "our") provides water testing, filtration, and softening services in East Tennessee. This policy explains what information we collect through our website and forms, how we use it, and the choices available to you.

Information We Collect

When you contact us, request a call back, book a time to talk, or fill out a form on our website, we may collect:

  • Your name, phone number, and email address
  • Your service address, if you request an in-home visit or installation
  • Information about your water system or the services you're interested in
  • Details you choose to share when speaking with our team, such as questions about your water or service needs

We also use standard website analytics and advertising tools, such as Google and Meta (Facebook), which may collect information about how you interact with our site through cookies or similar technology. This can include your browser type, general location, and the pages you visit.

How We Use Your Information

We use the information we collect to:

  • Respond to your call back request or scheduled call
  • Discuss your water testing, filtration, or softening needs
  • Schedule and carry out in-home consultations or installations
  • Send you information you've requested about our services
  • Improve our website and understand how visitors use it
  • Measure the performance of our advertising

Calls and Text Messages

By submitting a form to request a call back, you agree that WaterGuard may contact you by phone or text about your request, including by automated message. Consent is not a condition of receiving service, and message and data rates may apply. You can ask to stop receiving calls or texts from us at any time by telling our team directly, or by replying STOP to any text message.

How We Share Information

We do not sell your personal information. We may share information with:

  • Service providers who help us operate our business, such as scheduling, communication, and payment platforms
  • Advertising platforms like Google and Meta, to measure and improve our ad campaigns, in accordance with their own privacy policies
  • Government authorities, if required by law

Cookies and Advertising

Our website may use cookies and similar tools from advertising and analytics providers to understand how visitors reach and use our site, and to measure the results of our ad campaigns. You can control cookies through your browser settings, though some parts of our site may not work as intended if cookies are disabled.

Data Retention

We keep your information for as long as needed to respond to your request, provide our services, and meet our business and legal obligations.

Your Choices

You can ask us to update or delete the information we have about you, or to stop contacting you, by reaching out using the contact information below.

Children's Privacy

Our website and services are intended for adults. We do not knowingly collect information from children under 13.

Security

We take reasonable steps to protect the information we collect, but no method of storage or transmission is completely secure.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page shows when it was last revised.

Contact Us

If you have questions about this policy or how we handle your information, reach out:

WaterGuard

4 East Washington Ave. Suite 100, Athens, TN 37303

Phone: (423) 205-1044

Email: [email protected]